About DecidePrivacy

DecidePrivacy is a consent-layer technology that makes cookie choices visible and understandable by showing what changes after a user decides—without showing personalized advertising before consent.

The mechanism

DecidePrivacy turns the first-layer cookie banner into an outcome-shown consent layer:

• Before a choice: the banner is inert (no personalized advertising, no ad-tech activity triggered).
• If the user rejects: the banner can render a real non-personalized (NP) creative.
• If the user accepts: the banner can render a real personalized (P) creative.

This behavior can apply to on-site and off-site embodiments.

The goal is to replace "guesswork" with clarity—so users understand the practical effect of their decision.

Principle

DecidePrivacy is built around a simple idea: make the consequences of consent clearer, without using dark patterns.

Status

DecidePrivacy is early stage and currently working with potential design partners on pilots to validate UX and revenue impact under real traffic conditions.

Patent application pending.

Founder

Founded by Alex Novikau, a leading privacy professional with a background in humanitarian protection. It is based on a simple conviction: Adtech can perform based on trust, not manipulation.